The importance of a company’s social media presence is not lost on anyone. However, in a world where social media campaigns are starting and ending around every corner of the web, how does an entrepreneur make their startup stand out? Here are some tips and tricks to help you out:
- Your personal presence matters:
In order to gauge the values and beliefs of a company, consumers first turn to the company’s leader. But being a CEO who is nothing beyond a bio on an “About” page, instantly dehumanises your company. Therefore, if your organisation is on social media, then you should be too. Keep it personal, with posts about both work-related and other things that excite you. Establish a public relationship with your business, but be mindful not to overlap your page’s content too much with it. A corporate social media presence is rarely successful.
- Don’t be all work and no play:
On the note of being personal, your company’s social media pages could use a little bit of that as well. If your pages are doused in relentless shop-talk, your social media presence is at risk of appearing grey and boring. Take a break from topical content at least once a day, and post something out of the box every now and then. May it be industry-relevant humour, an inspirational quote from an industry bigwig, or just an article that got you thinking, share it.
- Talk to your audience, not at it:
It is important to keep in mind that social media isn’t solely an advertising pathway: it’s also a surefire way to get to know your consumer. Ask questions in your posts, and respond to comments to initiate discussions. You don’t have to respond to each one, but even a few responses to thought-provoking comments lets your followers know that the company is available to them. These same followers will be the ones to advocate for your business’ personal and involved demeanour, and ultimately increase sales.
- Restraint is right:
Before you put your company up on every social media platform that ever was, consider what it stands for. It’s easy to have 32 accounts on various social media sites, but not so much to be consistent across them. And so, instead of trying to be all things to all people, actively focus your company’s social media presence to platforms which increase engagement. Keeping your company’s product and message in mind, choose social media platforms that are both relevant and successful.
With these tips in your arsenal, we’re sure that your startup will soon be on the road to being an influencer in your field of work!